The Relationship Between Culture and Strategy – a Managerial Perspective Approach

  • Florin Lucian Isac „Aurel Vlaicu” University of Arad
  • Eugen Florin Remes ”Vasile Goldiș” Western University of Arad


Culture is a concept with different meanings, which is in close contact with the business world as well. Its influence on managerial activities within current organizations cannot be questioned, especially in the existing political, economic and social context. Nowadays, one of the specific ways of formulating and implementing strategies at the level of companies is related to the change of organizational culture. This paper aims to highlight, from a managerial perspective, the way in which the existing strategies at the organizational level are influenced by different cultural contexts. Sometimes strategy can be considered as a variable determined and constrained by the culture in which it is defined. It is not limited to the reflection and expression of culture but rather influences and changes it.