Study Regarding the Determination of the Financial Performance of a Company through Market Rates

Abstract

Determining the financial performance of an enterprise is necessary when making the decision to invest, which represents the proper selection of securities and the appropriate moment to enter on the market, meaning the time to purchase the securities. The study’s objective is to define, determinate and interpret the market rates, that are used in financial analysis in order to measure the company’s performance. The study, conducted on a romanian company listed on the Bucharest Stock Exchange, leads to the conclusion that because of the financial crisis, the compnay’s financial performance was significantly affected.