“Gender Influence on the Perception of Celebrity Endorsement” (2020) Studia Universitatis Vasile Goldiș Arad, Seria Științe Economice, 30(2), pp. 13 – 23. Available at: https://publicatii.uvvg.ro/index.php/studiaeconomia/article/view/643 (Accessed: 15 April 2026).