“Impact of Celebrity Endorsement and Breaking News Effect on the Attention of Consumers ” (2021) Studia Universitatis Vasile Goldiș Arad, Seria Științe Economice, 31(3), pp. 60–74. Available at: https://publicatii.uvvg.ro/index.php/studiaeconomia/article/view/684 (Accessed: 15 April 2026).