“Impact of Celebrity Endorsement and Breaking News Effect on the Attention of Consumers ”. Studia Universitatis Vasile Goldiș Arad, Seria Științe Economice 31, no. 3 (July 12, 2021): 60–74. Accessed April 15, 2026. https://publicatii.uvvg.ro/index.php/studiaeconomia/article/view/684.