Lazăr, Laura, Bucharest University of Economic Studies, Romania

• Studia Universitatis Vasile Goldiș Arad, Seria Științe Economice Vol. 30 No. 2 (2020): Studia Universitatis „Vasile Goldiș” Arad - Economics Series - Articles
  Gender Influence on the Perception of Celebrity Endorsement
  Abstract  PDF
• Studia Universitatis Vasile Goldiș Arad, Seria Științe Economice Vol. 31 No. 3 (2021): Studia Universitatis „Vasile Goldiș” Arad - Economics Series - Articles
  Impact of Celebrity Endorsement and Breaking News Effect on the Attention of Consumers
  Abstract  PDF